Let me tell you, navigating this life of entrepreneurship can be a lonely road, and that’s how I felt when I first started out. I was figuring things out on my own with a LOT of trial and error.  

In one of my favorite business books – Principles by Ray Dalio – he teaches you that one of the most important things you can do in building your business (and just your personal growth for that matter) is to honestly identify your weaknesses. Once you know what you’re bad at, you will actually be more likely to achieve what you want!

I’ve identified what I don’t like doing, what I’m not good at, and what I’m not efficient at. Aside from spending more time painting, I also get to help other small businesses flourish. My graphic designer has become a friend in real life and the two of us have grown to support each other and our businesses in beautiful ways. What a gift.

I started looking away from what everyone else was doing and focusing on what I have always loved - nature, the lake, northern Michigan, cozy & welcoming homes, beautiful and ethical clothing… and from there both my painting style and brand have organically grown to where they are today.

In my business, I’m always marketing towards one person. This person loves taking care of our planet, they have a connection to the Great Lakes region, they dress in ethically & beautifully made clothing, they enjoy the slow pace of life, the small joys. Their home complements the love and life within it, and includes some nostalgic artwork that can be passed down through generations

When someone supports your work and purchases from you, they aren't just paying for your materials and your time. They are supporting your overhead costs, your vision, your taste, your time spent finding inspiration, your years of experience, your years of training. They are supporting you to live and stay healthy so you can continue practicing your talents.