Creative Business: Outsourcing

In one of my favorite business books – Principles by Ray Dalio – he teaches you that one of the most important things you can do in building your business (and just your personal growth for that matter) is to honestly identify your weaknesses. Once you know what you’re bad at, you will actually be more likely to achieve what you want!

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Creative Business: Balance

I’ve identified what I don’t like doing, what I’m not good at, and what I’m not efficient at. Aside from spending more time painting, I also get to help other small businesses flourish. My graphic designer has become a friend in real life and the two of us have grown to support each other and our businesses in beautiful ways. What a gift.

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Creative Business: Branding

I started looking away from what everyone else was doing and focusing on what I have always loved - nature, the lake, northern Michigan, cozy & welcoming homes, beautiful and ethical clothing… and from there both my painting style and brand have organically grown to where they are today.

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Creative Business: Marketing

In my business, I’m always marketing towards one person. This person loves taking care of our planet, they have a connection to the Great Lakes region, they dress in ethically & beautifully made clothing, they enjoy the slow pace of life, the small joys. Their home complements the love and life within it, and includes some nostalgic artwork that can be passed down through generations

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Creative Business: Pricing

When someone supports your work and purchases from you, they aren't just paying for your materials and your time. They are supporting your overhead costs, your vision, your taste, your time spent finding inspiration, your years of experience, your years of training. They are supporting you to live and stay healthy so you can continue practicing your talents.

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Why Art Matters: As Told By A Physician

 “Jack, one day you’re going to thank me for dragging you to the art museum. You’re going to find a nice girl, or boy, that you’re going to fall madly in love with and you will win her over with some culture and kindness….I swear to God, I’m going to fill you with some culture, if it’s the last thing I ever do.”

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Painting To Protect: The Great Lakes

I don’t regularly attend church – yet God, a larger being, the Universe, my faith whatever that might be for you, has always been a big part of my life. I feel most connected to that part of myself when in the presence of beautiful nature (often while standing at the lakeshore) and while working in my studio. I have a busy mind – my ideas constantly buzz around distracting me, but The Lakes and painting never fails to steady me. They are a calming reminder that I’m not alone, and that there is someone/something way bigger than my 5’3” self to lean on and listen to…

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My Story.

I don’t remember my first art experience. Not because it was non-significant, but because art has been in my life from the beginning. My mom has her BFA from Michigan State University, and after graduating she started teaching K-12 art in schools. While teaching, she became pregnant with me, so I literally have been learning about art since before I can remember...

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